7 Ways to Keep Readers Interested in Your Blog

Give some thought to what to put in your blog that will help you attract clients. 

  1. Update your blog regularly.  Keep your content topical, relevant and up to date.
  2. Offer something of value.  Give readers a reason to come back again and again.
  3. Demonstrate that you’re knowledgeable about the real estate market in your area.
  4. Portray yourself as genuine, positive, upbeat.  No whining about the market, no negative commentary, no badmouthing politicians, other brokers, or anyone else.
  5. Make it clear you’re successful without beating readers over the head with overt marketing.  Blog about your successes.  Let your readers know how you handled a tough situation or came through for a client.
  6. Provide a link to your résumé or your LinkedIn profile.  Potential clients will want to know more about you.
  7. Show you’re passionate about your work and dedicated to the profession.  People like to be around people who are enthusiastic about what they do.
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