Because most blog readers have a short attention span, it’s good to keep blog articles short, easy to read, and to the point.
One way bloggers accomplish this is by putting only a few lines of the article on the home page and requiring the reader to click “more” or “keep reading” to see the rest.
When you make only a few lines of each article visible, readers can easily scan the page and see the headlines of many of your recent posts. The more readers can see, the more likely it is they’ll find something that grabs their attention. And that’s what you want, of course: readers actually reading your blog.
I prefer to put the entire article on the page with links to other articles in the sidebar. But I’ve added a break to this article to show how it works. Try it both ways in your own blog to see what’s best for you.
How to Do It
If you’re using WordPress to create your blog, there are several ways you can add a break to your article. The easiest way is to use the break icon shown below. Simply start typing your new blog post as usual. Place your cursor where you want the break to occur and click the break icon.
This will add a horizontal line and a little tag that say “more” in the visual editor where the article is to be split. Place your cursor below the horizontal line and continue typing. When you’ve finished editing, publish your post to see the break.