19 Places Agents are Marketing Homes on the Internet

classified readersBackpage.  One-line listings à la Craigslist. Offers everything from jobs to electronic equipment to pets and personals. Currently available in 120 cities.  Repost your listing every 7 days to bring it back to the top.

Craigslist.  The dean of online classifieds, available in dozens for geographic areas.  It’s hard for consumers to search and the basic ad is visually unappealing.  But lots of consumers know about it.  Services like vFlyer can give your craigslist ad some pizazz.

Cyberhomes.   Listings of homes for sale along with housing market indicators and property valuation data that keeps consumers coming back again and again.  Cyberhomes data is fed to the real estate section of AOL, giving properties listed on Cyberhomes wide exposure. Brokers can co-brand with Cyberhomes so that Cyberhomes’ data appears on the broker’s website.

DotHomes.  A real estate search engine that links back to the agent’s website.  Therefore, to list properties on this site, you have to have a website that DotHomes can link to.  Currently, listings in the South and West seem to predominate.

Frontdoor.   Created by the folks behind HGTV.  Slideshows, pictures, and articles combine to give consumers a sense what it’s like to live in a given community. Currently listings come from data feeds from brokers with no provision for agents to upload single listings.

Geebo.   Online listing site for real estate as well as jobs, services, vehicles, and the like.  It’s free to post a listing and listings  stay active on the site for 90 days.

Google Base.  Lets you add your listings to Google Maps.  Agents can submit individual listings, but listings can also be submitted by MLSs or by brokers via data feed.  Consumers can find your listing by searching for real estate on Google Maps.

Hotpads. Calls itself “The Place to Find Your Place.”  Choose a location on the map, then click on an icon representing a property to get information about that listing.   It’s well connected to other Internet sites so you can log in, save searches, and post listings using your Facebook account.  Also allows you to tweet your listings using your Twitter account.

Housing Maps. Post your listing to Craigslist and it will appear here in a Google Maps mashup.

Kijiji.   Free local classified on an easy-to-use interface. Upload up to 8 images of the property. Free Iphone app lets users search local ads, reply to listings, or post new listings easily from their Iphone or Ipod Touch.

New York Times Real Estate Classifieds. Place a classifed ad in the online version of the New York Times. Forty-five lines of text and up to 10 photos for $125.

OLX.  Online classified ads that are used in over 89 countries in 38 languages.  Listings appear as simple, uncluttered ads–truly an electronic version of a newspaper classified ad service.

Oodle.  Classified ad site that has listings for vehicles, jobs, and personal items along with real estate. Offers basic online classified ad with one picture.  The ad links to your website where you can promote the listing in more detail.

Realty Feeds.  A directory of data feeds from websites that cover hundreds of real estate topics in the US and around the world. If your website puts out an RSS feed, you can have that feed published to Realty Feeds.

Redfin.  An online broker describing themselves as a cross between Century21 and E-Trade.  Using cute videos and easy-to-understand language, they welcome consumers by promising top-notch service and rebates for homebuyers.

Trulia.  Offers listings, maps and comp information for each property you upload. You can include multiple photos or a slideshow and your listing will include a link to your website.  Agents can submit listings one at a time or brokers can submit listings via data feed.

Vast.  Makes it possible for consumers to shop for big ticket items like cars and real estate on websites all over the Internet. Brokers provide listing data via a feed. Vast makes the data available to consumer shopping portals and websites.

Yahoo Real Estate. Refined real estate search capabilities at a portal many people already know and trust. Submit single listings for about $50 or brokers, MLSs, and listing aggregators can send listings for free via direct feed.

Zillow.  Homes for sale, mortgage quotes, and Zillow’s Home Value Index with neighborhood statistics.  Submit your listings for free one at a time  (with up to 50 photos and a link to a virtual tour) or via data feed.  Promote yourself by creating a profile, answering questions, and participating in discussions.  There’s a huge amount of data here for consumers.


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