For agents, blogging is about developing name recognition and establishing yourself as an expert, as someone consumers would want to go to when they were ready to buy or sell a home. One secret to building your name recognition on the Internet is to comment on other people’s blogs.
But when you leave comments on someone else’s blog, you’ll also want to be able to post a photo of yourself for instant brand and name recognition. That’s where gravatars (and avatars) come in.
An avatar is a graphic representation of yourself that’s posted on the Internet. Most social networking sites encourage you to upload a photo or some other image (i.e., an avatar) that will represent you on that site. Avatars are useful because human beings spot and remember visual cues; we often recognize someone’s face, for example, when we can’t remember their name. Therefore, when you leave a comment on another person’s blog, it’s better for your name recognition if there’s a photo along with that comment. In fact, notice below how much more appealing it is when comment writers have an avatar rather than an empty box next to their name.
A gravatar is a “generally recognized avatar”. Gravatars allow you to easily post the same photo as you comment on sites around the web. Without gravatars, if you wanted an image with your comment, you’d have to upload a photo every time you posted a comment on someone’s blog. But a gravatar is universal. You create it one time and thereafter, each time you post a comment, the same picture is placed automatically. And placing the same picture over and over again on the web is great for your name recognition.
Gravatars work on thousands of websites around the Internet. It’s easy to create one—and it’s free. To get started, go to www.gravatar.com. Watch the video and then create yours.