There are three types of social networking posts. Each does something a little different, but each is an important ingredient in successfully creating an online presence.
Blog Posts. Think of a blog as the main element in a stew, the meat of your Internet mélange. Blog posts can be as long or as short as you wish. They can be tightly edited and written in a journalistic style, or they can be rambling, freeform essays that chronicle your inner thoughts and feelings. And because you can use them to write as much as you want, blogs give you a huge degree of freedom to craft your online personality.
But with blogs, it’s not just what you write. It’s also how your blog looks and feels. When you decide to make a stew, you get to choose the main ingredient; will it be a Louisiana-style gumbo with crayfish and crabs, or will you be boiling corned beef and cabbage?
It’s the same way with your blog. You choose the style. Will it be colorful and crazy? Or will an understated black and gray color scheme suit your purpose better? Will it have a slick, polished look? Or will it be more folksy and friendly? The words you choose, the slant and style of the writing, the look and feel of the site—you get to put it all together. And the choices you make impact your image online.
Status Updates. Status updates give you the opportunity to let people know what you’re doing throughout the day. They’re kind of like the vegetables in your stew: add some of this and some of that. If you’ve got carrots, put them in. If not, the potatoes and onions will be fine by themselves.
Status updates are what’s happening with you now—whatever you happen to have at the moment. They can be funny and personal or they can herald your latest professional accomplishments. It’s all up to you; whatever you can share in a few sentences. Throw in some pictures if you have them. Get feedback from your friends and fans. Stir it all up to blend the flavors nicely.
Micro-blogging Posts. Finally, there’s micro-blogging. Think of it as the seasoning: a pinch here and a dash there. The best cooks know how to work magic with seasoning and you can do the same with micro-blogging.
Twitter has become the cornucopia of micro-blogging. And while some people use Twitter mostly for status updates, it’s really most powerful as a micro-marketing tool. Share blog posts and news stories about events that interest you. Give people a sense of who you are by what kind of content you link to. Gain followers by adding value based on the content you share. Remember all the while that—just like in a well-seasoned dish—simplicity and subtly often work best.
These three kinds of blog posts are the elements in your online mix. Combine them well to create an appetizing and irresistible brand.