It’s a New Year and that means it’s a good time to take stock of where you are with technology and marketing. So to go along with your New Year’s Resolution, we offer this Technology To-Do List for 2010.
- Clean Out Your E-mail Inbox. Seriously, do something with all those messages! Put them in folders or delete them so that you can start the year fresh. Ditto for the documents cluttering your desktop.
- Change Your Passwords. It’s not a good idea to use the same password on all of the websites you visit and the passwords you do use should be changed from time to time. The start of a new year is a good time to change them. See my article on password security and tips on how to remember your new passwords.
- Develop (or Review) Your Social Networking Strategy. If you’re not actively social networking, you’re missing the potential to connect with hundreds of friends, former clients and would-be clients. If you’re already active in social networking, consider what applications you use, how much time you spend, and what’s working and not working for you. Adapt your strategy accordingly.
- Set Up Your Fan Page. Make sure that your social networking strategy includes the creation of a Facebook Fan Page. Fan Pages help you separate your professional self from your personal self and allow you establish and strengthen your professional brand.
- Organize Your Contacts. Are there people you’ve been out of touch with? Are there others you need to look for on Facebook or LinkedIn? Are old names and e-mail addresses cluttering your contact list? Take some time to clean out old information and to reconnect with people you haven’t seen or heard from in awhile.
- Create Your Marketing Plan. Where will you get business in 2010? What can you do to make it more likely that people looking to buy or sell property this year will work with you? Prepare a written plan that describes how much you intend to make this year and the specific things you intend to do to meet that income goal.
- Always Be Learning. Technology never stands still and neither should you. Determine what new skill or new technology you need to master this year and develop a plan for how you will learn it.