Why Real Estate is Missing from YouTube

The Tech Savvy Agent Channel on YouTube

A recent article on Social Media Examiner explored the marketing impact of YouTube.  Particularly compelling in that article were these YouTube usage stats:

  • In 2009, approximately 100 million Americans watched 6 billion videos on YouTube each month
  • Six out of seven U.S Internet users watch online videos every month
  • YouTube accounted for 70% of all U.S. visits to some 60 online video sites (Google was #2 with a 4.6% share)
  • In December 2009, U.S. Internet users watched an average of 187 videos per person
  • Sixty-two percent of YouTube viewers are over 35; about half have college degrees and incomes of $75,000 or more
  • In December, 2009, there were 9.7 billion search queries on Google, 3.9 billion on YouTube, 2.5 billion on Yahoo!, and 1.4 billion on Bing. (That makes YouTube the #2 search engine in the U.S.)

Yet despite the dominance of YouTube in popular culture and on the Internet, real estate professionals, for the most part, aren’t using it.

YouTube makes it easy to create a channel, allowing you to place all of your videos together in one place.  You can customize the channel with your company’s colors and logo, and you can upload the videos of your choosing to tell your story or showcase your properties.  Viewers can even subscribe, which allows them to stay up to date on your latest uploads.

Lots of companies and organizations have YouTube channels (click to view the YouTube Channel for Tech Savvy Agent, for example).  Yet despite the popularity of YouTube and the simplicity of the channel concept, there seem to be only a handful of agents, brokers or boards using YouTube in any organized way.  (One very notable standout is the Houston Association of Realtors, which regularly posts content to YouTube.  Click here to visit their YouTube channel.)

Most of us think of YouTube as the place our kids go on the Internet to watch silly videos.  And while that may be true, it’s also the venue more and more businesses and professionals are using for marketing and PR.  It’s a powerful tool that reaches millions of people. So why is real estate absent?


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