Recently, Chicago real estate professional Andrea Geller wrote about her frustration at trying to find the contact information of an agent in another state to whom she was referring one of her clients. She wanted to learn something about that agent and maybe even talk to them before passing her client along. But that out-of-state agent couldn’t be found on Google. In fact, it took Andrea a good bit of work to find a direct link to that agent on the Internet.
What if a consumer or another agent were trying to find you? What would they get if they googled your name? How much searching would they have to do on the Internet before they found your contact information? And if someone did contact you based on an Internet search, how long would it take you to answer?
Here are the five minimum things you should do to make sure prospects and colleagues can find you with ease:
- Have a LinkedIn profile. Your LinkedIn profile serves as an online résumé that will come up whenever anybody googles you name.
- Have a Google profile. Google also lets you create a profile, in which you can write a description of yourself, upload photos, and provide links to other applications you use on the Web.
- Be on Facebook. A Facebook Fan Page is ideal because it lets you keep your friends and family separate from your professional image, and because the person looking for you wouldn’t have to have a Facebook account to find you.
- Check Your Broker’s Site. Make sure your contact information is easy to find and up to date on your broker’s website. If you can’t control what’s on your broker’s site, get your own website.
- Have Your Own Website. Even if you do have input regarding what appears on your broker’s site, you should have your own website. On your own website, you can express our individuality, show your professionalism, and demonstrate how you differ from your colleagues. A blog is even better than a static website because it allows you to easily update the site’s content.
There is more you can do. But if you can’t find yourself when you google your name, start with these.