Why Facebook is Where You Need to Be

A bunch of data on the Internet in recent days confirms it:  Facebook is where you need to be if you want people to know about you and what you’re doing.  Facebook is surpassing Yahoo! on a number usage measures and is slowly gaining on Google.

Consider the following:

  • Americans spend more time on Facebook. The Nielson Company reports that the average American spent just under 6 1/2 hours on Facebook in February, 2010, compared to approximately 2 hours and 15 minutes on Yahoo!, which came in second.
  • Americans get a growing amount of information from Facebook. A recent article in the San Francisco Chronicle underscores how Americans are doing less navigating of the Internet on their own and more navigating and making choices based on recommendations from friends.  Facebook is a big part of this.  For example, Techcrunch reports that 44% of the items shared on the web in the past month were shared on Facebook.  (The next closest was Twitter at 29%.)
  • Facebook is starting to challenge Google as the most visited website.  According to Experian Hitwise, Facebook received 7.07% of all Internet visits during the week ending March 13th—more than Google, which received only 7.03%.  This happened once before, during the Holidays in 2009, and experts expect that it will continue to happen.
  • Facebook is a constant in the lives of many Americans. Consider the recent study , for example, that reported that 30% of social media users say they check for new posts during the night!

Facebook is where people are looking for information and finding it.  If you’re not there, you should be.


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