Don’t despair. It happens to all of us. Sometimes it happens because you’ve been busy on a project or with a particularly demanding client. Sometimes it happens when you’ve taken a short break or a vacation and stopped focusing or your blog for a few days. Sometimes your creative juices just aren’t flowing.
I know the feeling because it has been happening to me; for several days over the last week, I attended a conference that had nothing to do with technology or real estate and for those few days, I didn’t even think about my blog. The result is that now, I need to reprime the pump in order to come up with new ideas.
What to do when you can’t come up with a good idea for your blog? Here are three suggestions.
- Write about what you’ve been doing. If you took a vacation or spent some time with your family, write a blog piece about something funny or interesting that happened. In fact, including occasional pieces about yourself and what you do outside of your professional life helps people identify with you. But keep it short and don’t do it often. After all, prospects are more interested in real estate than they are in you.
- Find the real estate connection in ordinary events. For example, the venue for the conference I attended was a Michigan Avenue hotel in downtown Chicago. I couldn’t help but notice the vacancies on and around the Magnificent Mile, including an indoor mall built on Michigan Avenue only a few years ago that is now shuttered. My observation could spawn a series of articles about the state of commercial real estate.
- Write about your writer’s block. People who write for a living will tell you that one of the best ways to outwit writer’s block is to start writing about it. If you have nothing profound or earth shattering to say, write about that. It won’t be long before you have an entire article and you’re back on track.